Unique Team Communication, #StartupStyle

Our friends over at TheSquareFoot wrote this piece on a very unique way they use their office walls to increase productivity and communication!
Check out more interesting tricks and tips for life in the office at their blog, here!  

One of the most important things to consider when growing your business and building a team is company culture. Is your team small enough that you can stay on the same page via email, an internal chat system, or a shared Google calendar? Do you all work in one room and know every detail about each team member’s day? Based on your team and industry, is there a best way to communicate different types of shared information and to keep each team member accountable?

As a team of under 10, with both technical and business-focused team members, we have found that communication is a vital aspect of building an honest and open company culture. In the commercial real estate industry, certain members of our team are constantly on the go. Our development team is working on the backend and user-facing updates to our product, and others have networking or partnership events. Our small team is flexible and juggling many tasks, and because everyone is working on different types of projects at once, we have found that sharing schedules and to-dos is necessary.

At TheSquareFoot, we used PaintZen to not only add aesthetic appeal to our space but also to serve as a vital aspect of our culture and workflow. We have turned one of the largest walls in our office (an open loft layout) into a giant, collaborative whiteboard. It is used as a tour schedule for our clients in different markets in NYC, Texas and beyond. We also update the whiteboard with marketing and industry events and any other noteworthy meetups or conferences in the upcoming week. Another part of the board has been devoted to product and site updates, and are annotated as they are being completed. It essentially acts as an activity monitor for the company, and a way for us to let each other know what projects we are focusing on currently, and what might become a priority in the future.

There are certainly online tools for this kind of collaboration, but there is something about a giant wall with all the current company initiatives, from operations to tech to marketing, that makes us feel like we’re all working together. It allows everyone to see easily see how each functional team within the greater group is progressing and gives us all a sense of comradery. It reminds us that everyone is moving toward a common goal.

The Square Foot