Featured Project: Branding Athletic Brewing Company

Owning a brewery may seem like a dream-come-true for beer lovers. But Bill Shufelt, founder of Athletic Brewing Company, never thought of it. “Before becoming a brewer full time, I worked in finance for 12 years. I was continually getting healthier, more active, and more mindful of the quality of food I was consuming. The one huge inconsistency with my evolving modern, healthy lifestyle was the empty calories from drinking alcohol,” Bill told us. That’s when he teamed up with John Walker, the head brewer from a Santa Fe brewery, to start brewing delicious, non-alcoholic craft beers.

As they were building out their company, they recognized that “there are just no details you can overlook in a project. Everyone looks at a brewery and probably assumes it’s a fairly easy operation – there are a million moving parts behind the scenes.”

Building a Brand

The Athletic Brewing Company contracted Paintzen to hand-paint their logo onto one of the brewery walls and to the floor of the taproom. Paintzen sent one of our local mural painters to their brewery.

featured project brewery

“Our logo is a huge part of our company. If we’re going to have success wiping out the stigma around choosing not to drink, we are going to have to show non-alcoholic beer in a positive and healthy light. Athletic Beers wants to demonstrate a positive choice. Drinking non-alcoholic beer shouldn’t be a penalty box situation. So, we wear our logo proudly and celebrate healthy choices!”

featured project brewery ct

featured project brewery logo

More than a Logo

“Paintzen offered an incredibly smooth process. They are super responsive on email and are accessible and flexible,” said Bill. “Our coordinator, Ed, was very efficient and thoughtful. The two artists, Tim and Emily, were friendly, professional, timely, and incredibly talented. An easy process altogether that came out above our expectations. Love the final product!”

If you are looking for some custom work, see what Paintzen can do with our custom painting services! No matter the size or complexity of your project, we are ready to turn your dream design into a reality.  Click below to get started with a free and instant online quote for your job!