Boutique fitness is exploding in popularity. Adults are ditching traditional gyms for sleek, specialized fitness studios. Yoga, barre, and indoor cycling are among the top activities for these boutique fitness studios. Take, for example, Ryde NYC in Union Square.
NYC Workout Scene
In New York City, the indoor cycling scene is diverse, expansive, and unique. In late 2017, Paintzen connected with Nick Oram, the COO of Ryde. Nick was leading the company through a total rebrand – part of which involved the name change. He wanted to change their Union Square studio’s entire aesthetic with a custom-designed mural on their feature wall.
The studio’s previous design seems slightly dated – teal-green accents over gray and white walls. Nick and his team felt like it needed to look sleeker and more modern. Ryde custom-designed an image that conveyed the brand – a simple black and white graphic with a hand encouraging visitors to “rock on!”
After the graphic’s approval, Paintzen’s crew of artists helped rebrand the space in just two days. They painted the mural on their feature wall. Along with some other renovations, these feature walls tied the space together, helping spread the exciting, energizing feel of this cycling studio.
Our artists and graphic painters are also available to paint murals for your home! Learn how to transform your space with custom wall art by visiting www.paintzen.com, and get started with a free quote by clicking here!